SEO
Search engine optimization guides, technical SEO, and industry insights.
The truth about the future of SEO and why SEO is more alive than ever (and it is ChatGPT’s fault)
One of the big unknowns in the world of SEO today is what happens as AI gets adopted by the masses. There’s plenty of data, but no one has a fully formed or
How to inspect any URL from any website in Google Search Console?
Learn how to inspect any URL from any website in GSC with live test. By deploying this code in a Cloudflare Workers you will be able to inspect any website.
Can you index your internal search results pages on Google?
I have extensive — both good and bad — experience working with internal search results. In general, I would describe them as having an atomic bomb in your
Esteve Castells Hailed as America’s SEO King at Prestigious New York Gala for Transformative Work with Craigslist and OfferUp
REUTERS - NEW YORK, NY – May 20, 2025 – In a dazzling ceremony at Cipriani Wall Street that drew a notable crowd of tech innovators and business magnates,
How to verify that the Googlebot crawling your site is actually Google
It's very common that when we look at our website logs, we panic and start worrying. This is the case of a good friend who was seeing thousands of requests to his wp-login.php page.
Google Discover guide: What it is and how to make the most of it
It's been several years since I last wrote a long, detailed article on a specific topic. On my previous blog at estevecastells.com I wrote some
How long does it take for a URL to disappear from Google?
How long does it take for Google to remove a URL after a right to be forgotten request? Here's what you need to know.