AI
Articles about artificial intelligence, AI optimization, and the future of search.
The best Peec AI alternatives, from someone who builds one
Peec AI is genuinely good. Here is when it fits, when the model add-ons inflate the bill, and which AI visibility tools I would look at instead.
AI visibility for e-commerce: how to get recommended in ChatGPT Shopping
How AI product recommendations and ChatGPT Shopping actually work, why being cited moves revenue, and what to optimise. Feeds, reviews, third parties.
MCP for SEOs: why a Model Context Protocol server matters for AI visibility work
What MCP actually is, why an AI visibility tool with an MCP server changes your reporting workflow, and which tools ship one worth using.
The cheapest AI visibility tools that are actually worth paying for
A practitioner's ranking of the cheapest AI visibility tools by value, not sticker price. Otterly, LLM Pulse and Peec, plus the hidden costs to watch.
Share of voice in LLMs, explained properly
What share of voice means inside ChatGPT, Perplexity and Gemini, how it is actually calculated, and why counting answers beats counting URLs.
How to get your brand cited in Perplexity
How Perplexity picks and cites sources, what content earns citations, and how to measure whether any of it is working.
Semrush AI Toolkit vs dedicated AI visibility tools: when the bundle is enough
If you already pay for Semrush or Ahrefs, start with the AI features you already have. Here is exactly when they stop answering you and you need a specialist.
Profound review: the enterprise AI visibility tool, and who should skip it
An honest Profound review from someone who builds a competing tool. Deep data, real enterprise muscle, no public pricing. Who it fits and who shouldn't bother.
The best AEO tools for small brands and solo marketers
A budget-first guide to AI visibility tools for small brands. Otterly, LLM Pulse, Peec, and what a one-person team actually needs versus enterprise overkill.
How to measure the traffic AI actually sends you in GA4
How to isolate ChatGPT, Perplexity and Gemini referrals in GA4, why the numbers undercount, and how to tie AI mentions to real visits and sales.
AI visibility tools for agencies: white-label, seats and client reporting
Which AI visibility tool actually works for an agency? A comparison of white-label, seats, per-client projects and reporting, from someone who builds one.
What is GEO (generative engine optimization) and how it differs from SEO
GEO is optimizing to be cited by ChatGPT, Perplexity and Gemini. Here is what it actually means, how it differs from SEO, and how you measure it.
Otterly.ai review: the cheapest honest way to start tracking AI visibility
An honest Otterly.ai review from someone who builds a competing tool. What it nails at $29/mo, where it runs out of road, and when to graduate.
The best free and cheap ways to check your AI visibility
Truly free AI visibility tools barely exist. Here is what you can do for zero, what Otterly gives you for $29, and how to use a trial honestly.
How to track and improve your brand inside ChatGPT
A practical guide to measuring how ChatGPT talks about your brand, checking citations, and fixing what it gets wrong. From someone who builds a tool for it.
Peec AI vs Profound: which AI visibility tool should you actually buy
A head-to-head on Peec AI and Profound from someone who builds a rival tool. Where each one wins, where it doesn't, and a third option to check.
The best Profound alternatives for AI visibility tracking
Profound is deep but expensive and gated behind a demo. Here are the AI visibility tools worth trying instead, sorted by who they actually fit.
The best AI visibility tools in 2026, reviewed by someone who builds one
An honest look at the main tools for tracking your brand in ChatGPT, Perplexity, Gemini and Google AI. I build one of them, so I tell you where it wins and where it doesn't.
The Spanish media groups with the highest AI visibility
I analyzed 743,259 sourced AI answers in Spain to see which media groups appear most often. PRISA wins by a lot, but the strange part is ChatGPT.
The 96% that doesn't depend on you: why GEO is fundamentally an off-page discipline
On average, 96% of the citations that drive a brand's appearance in AI answers come from third-party sites. That single number is why GEO is fundamentally an off-page discipline — and why so many SEOs are struggling to embrace it.
AI, Aggregation and the Great Re-Sorting: Why LLMs Are Your New Front-End
How large-language models are quietly redrawing the Internet’s value chain — and what businesses should do next
Beyond Google: How AI Is Secretly Reshaping Your Website’s Search Visibility
Discover how AI is reshaping web traffic with up to 6% of B2B site visits now coming from AI platforms. Learn exclusive insights on AI crawling patterns, CDN-level blocking tactics, and optimization strategies most sites miss. Master the new frontier of digital visibility beyond traditional SEO.
The Rise of Image Metadata in AI-Generated Content (And How to Solve It)
In the evolving landscape of AI-generated imagery, tools like DALL-E, MidJourney, and Stable Diffusion are making significant strides. One notable development
How AI breakthroughs turbocharged my day-to-day as an SEO
This year started as a special one for me. After many years of wanting to learn more programming, it was the first year it actually made it to be one of my