AI visibility tools for agencies: white-label, seats and client reporting

Running AI visibility for one brand is a spreadsheet problem. Running it for twenty clients is an operations problem.

That distinction is the whole article. Most tools in this category were designed for an in-house team watching a single brand. You point them at your domain, you pick your prompts, you watch a dashboard. Fine. But an agency doesn't have one dashboard, it has a portfolio, and the questions change completely: how do I keep client A's data separate from client B's, how many people can log in without the bill exploding, whose logo is on the report, and can I get numbers into Looker Studio before the Monday call.

Let me put my cards on the table first. I build LLM Pulse, and this happens to be the topic where it's strongest. So I'm going to be careful. I'll tell you exactly where Peec or Profound is the better call, because if I don't, you shouldn't believe the parts where I say we win.

What agencies actually need (and single-brand tools ignore)

Strip away the marketing and an agency buyer is checking five things.

Per-client isolation. One workspace per client, clean walls between them. Nobody wants client A glancing at client B's prompt set. Some tools treat "projects" as a light label on shared data. That's not isolation, that's a filter.

Seat economics. You have account managers, strategists, freelancers, and the client themselves who wants a login. If your tool charges per seat, every person you add eats your margin. Agencies need unlimited or near-unlimited seats, full stop.

White-label. When you hand a report to a client, it should look like your work, not an ad for your vendor. Your logo, your colours, ideally your domain, and zero third-party branding. This is the single biggest divide between "a tool an agency can use" and "a tool built for agencies".

Reporting that leaves the tool. Nobody's client logs into your vendor's dashboard. They get a slide, a PDF, or a Looker Studio board. So the real question is whether the data comes out cleanly: a connector, an API, an export that doesn't need manual surgery every month.

Multi-market. Half of interesting agency work is international. If you can only track prompts in one country or one language, you're blind for any client that sells across borders.

Now the tools.

LLM Pulse: built for the portfolio, not the single brand

I'll be specific about what we do so you can check it, and I'll flag the limits.

White-label is the real thing here, not a colour picker. Your logo, your colours, your domain, no LLM Pulse branding anywhere the client sees. Each client gets a separate project, so data stays walled off. For reporting there's a Looker Studio connector and a REST API, so client dashboards can pull straight from the source instead of you rebuilding them by hand. There's an affiliate program on top if you resell.

On seats, the thing that matters to agencies: unlimited seats on every plan, no per-seat fee. Add every AM, every freelancer, every client contact, the bill doesn't move. That's a deliberate choice, because per-seat pricing punishes exactly the teams that need to collaborate most.

Pricing is public, which in this category is still not a given. As of July 2026:

Prices change, so check the site before you buy. There's a 14-day trial.

For most agencies the Scale plan at 299 € is the real entry point, because that's where the REST API and the Data Studio connector live, and those are what make client reporting sane. The white-label works below that too, but if you're running client dashboards you'll want the connector.

Two more things that matter for agency work. First, models: five core models on every plan (ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews), with Claude, Copilot, Grok, DeepSeek and Meta AI available as additions. You don't have to book an enterprise call to see more than three engines. Second, there's a hosted MCP server with 45+ tools over OAuth, included on every plan including the trial, so you can pull a client's data straight into Claude or ChatGPT and draft the commentary for a report without touching the dashboard. That's still rare.

And because agencies get asked "is this actually driving anything", we connect GA4 or Plausible to show real visits, conversions and sales that ChatGPT, Perplexity and Gemini send, not just a mention count. Mentions are a proxy. Traffic is the argument you make to a client who's deciding whether to keep paying you.

Where LLM Pulse is not the answer: if your client is a Fortune 500 that needs SOC 2, SSO and an on-prem deployment before procurement will even talk to you, keep reading. We're bootstrapped and profitable, launched July 2025, and we're built for independent consultants and small-to-mid agencies, not for satisfying an enterprise security questionnaire.

Peec AI: the strong, honest alternative for teams

If I were an agency and didn't build LLM Pulse, Peec AI is the tool I'd be comparing against most seriously, so I want to be fair about it.

It's genuinely built for teams and agencies. Unlimited seats on all plans, daily tracking, sentiment, and its multi-market and multi-language tracking is a real strength: you can compare competitors by country, which for international clients is exactly the view you need.

Pricing, as of July 2026, runs roughly $89/month for the starter (around 25 prompts), about $199 (around 100 prompts) and about $499 (around 300 prompts). Reasonable and public.

The catch to know before you sign: three models are included, and extra models are paid add-ons priced per model. For a single brand that's fine. For an agency tracking clients who care about ChatGPT and Perplexity and Gemini and then some, those add-ons stack up across a portfolio. Do the math on your actual model coverage before you compare headline prices, because a $199 plan plus three model add-ons is a different number.

If your priority is deep regional competitor comparison and you're happy with the core models, Peec is an easy tool to recommend.

Profound: when the client is an enterprise

Profound is the heavyweight, and I'm not going to pretend otherwise. It has the deepest data in the category: Prompt Volumes, Shopping, Agents, Agent Analytics. It has SOC 2, SSO, on-prem and an API. That combination is precisely what a large brand's security and procurement teams demand.

So if your agency's client is a Fortune 500, or a regulated company, or anyone whose infosec team sends you a 200-line questionnaire, Profound is often the honest answer. The depth is real and the enterprise plumbing is real.

The trade-offs for an agency: no public pricing, demo-led sales, with enterprise deployments reportedly in the low thousands per month (there have been references to $99 and $399 signal tiers). That's a per-client cost that only makes sense when the client is big enough to absorb it. And a demo-led, enterprise-shaped tool is not what you want when you're spinning up the ninth small client of the quarter and need a project live this afternoon.

Profound is the right call when the client is large. It's usually the wrong call as your default across a portfolio of small and mid clients.

The others, briefly and honestly

Otterly.ai is the cheapest honest entry: Lite at $29/month for 15 prompts, Standard at $189 for 100, Premium at $489 for 400. It shows screenshots of real AI outputs, a Brand Visibility Index, domain ranking, citations, AI keyword research and GEO audits across 50+ countries, plus it ships an MCP server, a public API and a Claude skill, with unlimited team members. Some newer engines are add-ons on the lower tiers. It's a strong pick if you're price-sensitive and want to prove the concept to a client before committing budget.

Ahrefs Brand Radar and Semrush AI Toolkit are worth a mention for one reason: if you and your clients already pay for those suites, the AI-visibility features are sitting inside your subscription. They're shallower than the specialists, but "free with what I already have" wins a lot of arguments. If a client just wants a rough read and you're already in Ahrefs, start there before you sell them another tool.

SE Ranking, Nightwatch and Scrunch also live in this space if you want to widen the search.

How I'd actually choose

Skip the feature grid for a second and answer three questions.

Who's your typical client? If it's Fortune 500 and enterprise procurement, Profound. If it's small-to-mid brands and you're running many of them, a per-client, white-label, unlimited-seat tool wins.

How much of your value is the report? If clients are paying partly for polished, branded reporting, white-label and a Looker Studio connector or API stop being nice-to-haves. That's where I'd point you at LLM Pulse's Scale plan, and I'd say the same thing if I didn't build it.

How international are you? If competitor-by-country is central, weigh Peec seriously alongside us.

The honest summary: for an agency running a portfolio of small and mid clients that wants white-label, unlimited seats and clean reporting, this is the topic where LLM Pulse is built for exactly you. For a single giant enterprise client, Profound. For deep regional competitor work on core models, Peec. Buy the one shaped like your client list, not the one with the longest feature page.

The tool doesn't win you the client. The report with your logo on it does.