The best Profound alternatives for AI visibility tracking

Profound is a good product. That is the honest starting point, and it is why so many people end up looking for alternatives to it rather than dismissing it.

It is deep, it is polished, and if you are a large brand with a real budget it is often the right answer. The problem is not quality. The problem is that you cannot see the price, you have to sit through a demo to get one, and the number you eventually hear tends to start in the low thousands per month.

For a Fortune 500 marketing team that is a rounding error. For an agency with fifteen clients, a founder tracking one brand, or an in-house SEO who just wants to know if ChatGPT recommends them, it is a wall.

So this is a roundup of the tools I would actually put in front of someone in that position.

One disclosure up front, because it matters and because hiding it would be exactly the kind of thing this blog is against: I build one of these tools. It is called LLM Pulse. I am going to tell you where it wins and where it does not, and I am going to tell you honestly when Profound or someone else is the better call. If by the end you think I stacked the deck, close the tab.

What Profound actually is, and why people leave

Profound sits at the top of this category on data depth. Prompt Volumes, Shopping data, agent analytics, the works. It has SOC 2, SSO, on-prem options, a proper API. If you are running AI visibility across dozens of markets and you need to defend the methodology to a security team, that is what you are paying for.

There have been references to signal tiers around $99 and $399, but the real deployments people talk about are enterprise contracts, demo-led, no public number.

That is the whole story. Nobody leaves Profound because it is bad. They leave, or never arrive, because of three things:

• No public pricing, so you cannot budget before a sales call.
• The entry point is too heavy for a single brand or a small agency.
• You want to try before you buy, and a demo is not a trial.

If none of those bother you, and you are a big brand, stop reading and go book the demo. Genuinely. The rest of this is for everyone else.

LLM Pulse: public pricing, more models, built for agencies

I will keep the pitch short because you already know I am biased.

The thing I set out to fix is the exact thing that sends people looking for Profound alternatives: pricing is public and starts at 49 € per month. No demo required to see it. There is a 14-day trial, and the hosted MCP server is included even during that trial, so you can pull your data straight into Claude or ChatGPT before you pay anyone anything.

The plans, as of July 2026:

Prices change, so check the pricing page before you buy anything.

Three things I would genuinely point to over the competition:

More models without an enterprise call. Five core models on every plan, including the cheapest one: ChatGPT, Perplexity, Gemini, Google AI Mode and Google AI Overviews. Claude, Copilot, Grok, DeepSeek and Meta AI can be added. A lot of tools gate models behind higher tiers or charge per model. This does not.

Unlimited seats on every plan. No per-seat fee, ever. If you are an agency or a team, that is not a small line item, that is the whole invoice for some competitors.

Full white-label for agencies. Your logo, your colours, your domain, zero LLM Pulse branding. A separate project per client, a Looker Studio connector and a REST API for reports, plus an affiliate program. If you resell AI visibility, this is the part I would test first.

And because it is a GEO tool and not just a mentions counter, you can connect GA4 or Plausible and see the actual visits, conversions and sales that ChatGPT, Perplexity and Gemini send you. Mentions are nice. Money is better.

Where LLM Pulse is not the answer: if you are a global enterprise that needs on-prem, a signed SOC 2 report on file before procurement will even talk to you, and the deepest prompt-volume dataset on the market, Profound is still ahead of me on that specific axis. I am bootstrapped and profitable, I launched in July 2025, and I am not going to pretend I have the enterprise surface area of a company that raised to build it. If that is your requirement, buy Profound.

Peec AI: the pick for teams and agencies

Peec AI is the one I most often see teams choose, and it deserves the reputation.

Pricing is public and starts around $89/month for roughly 25 prompts, with tiers near $199 for about 100 prompts and $499 for around 300. Unlimited seats on all plans, daily tracking, sentiment, and genuinely strong regional and multi-language tracking with competitor comparison by country. If your work is inherently multi-market, Peec handles it cleanly.

The one thing to read the fine print on: three models are included, and extra models are paid add-ons priced per model. So if tracking five or six engines matters to you, do the arithmetic before you compare its sticker price to anyone else's. That is not a knock, it is just how their bundle works, and for a team that only cares about two or three engines it can be cheaper than it looks.

If your main need is a solid team tool with excellent country-level tracking and you do not mind paying per model, Peec is a very easy recommendation.

Otterly.ai: the cheapest honest entry

Otterly.ai is where I send people who want to start for almost nothing and still get real answers.

Lite is $29/month for 15 prompts, Standard is $189 for 100, Premium is $489 for 400. Unlimited team members. What I like about it is that it shows you screenshots of the actual AI outputs, not just an abstracted score, plus a Brand Visibility Index, domain ranking, link citations, AI keyword research with prompt intent volume, GEO audits and coverage across 50+ countries.

It also ships an MCP server, a public API and a Claude skill, which for a tool at this price is more than you have any right to expect.

The catch, and it is a mild one: some newer engines are add-ons on the lower tiers. At $29 you are not getting the full model spread. But as a place to learn whether any of this matters for your brand, before you commit real money, Otterly is the most honest cheap entry in the category.

Ahrefs and Semrush: if you already pay them, start here

If you already have an Ahrefs or Semrush subscription, both have bolted AI-visibility features into the suite. Ahrefs Brand Radar and the Semrush AI Toolkit.

They are shallower than any of the specialists above. That is expected, it is not their whole product. But the phrase that matters is "already in your subscription." If you are not ready to add another tool, and you just want a first read on whether AI mentions you, opening a feature you already pay for beats signing a new contract.

I would not run a serious GEO program on either of them yet. I would absolutely use them to decide whether a serious GEO program is worth starting.

How to actually choose

Skip the feature matrices for a second. In practice it comes down to who you are.

• Global enterprise, deepest data, security team involved, budget not the issue: Profound. This is what it is for.
• Agency reselling to clients, or a team that wants white-label and unlimited seats without per-seat or per-model surprises: LLM Pulse. That is the case I built it for, so weigh that as you like, then go check the price yourself since I do not hide it.
• Team that lives in multiple countries and wants excellent regional tracking, fine paying per extra model: Peec AI.
• Solo or small, want to start cheap and see real AI screenshots before committing: Otterly.ai.
• Already paying for Ahrefs or Semrush and just want a first look: open the feature you already have.

The honest meta-point is that this category is a year old and moving fast. Prices in this article are July 2026 and several of these companies will have changed them by the time you read this, so treat every number here as a starting point and check the source before you buy.

Profound built the reference product. The reason there is a whole roundup of alternatives to it is not that anyone beat it on depth. It is that most of us do not need the deepest tool. We need the one we can afford, see the price of, and try this afternoon.