I/O 2010
22 announcements tracked. Reality Score: 45% shipped substantially as promised.
Shipped 6
Android 2.2 Froyo
Vic Gundotra unveiled Android 2.2 Froyo with 5 'pillars' — Dalvik JIT compiler (2-5x speedup), V8 JavaScript engine in the browser, enterprise features (Exchange, security policies), Adobe Flash 10.1 support, and over-the-air updates. Promised rollout starting in weeks.
Froyo started rolling out to Nexus One in late May 2010 and OEM handsets through 2010-2011. All headlined features shipped. Adobe Flash on Android was killed in August 2012. Froyo itself reached end of Google services support in 2021.
JIT, V8, mobile hotspot and Flash all shipped on time; Flash itself died two years later.
Android enterprise features (Exchange, device policies)
20+ enterprise features in Froyo: Exchange auto-discovery, security policies, GAL lookup, remote wipe, device admin APIs.
Shipped in Android 2.2 in May 2010. The Device Admin API became the foundation for Android Enterprise / Android for Work (announced 2014, GA 2015), now the standard managed-device framework used by Android in business.
Foundation for modern Android Enterprise.
Android Mobile Wi-Fi Hotspot
Built-in tethering and portable Wi-Fi hotspot — turning any Froyo phone into a hotspot for up to 8 devices, no third-party app required.
Shipped in Android 2.2 in May 2010 exactly as promised and is still a core Android feature in 2026.
Carriers in the US initially tried to block/charge for it, but the feature itself shipped.
Android OTA updates and app auto-update
Froyo introduced over-the-air system updates and automatic background app updates from Android Market.
Shipped in Android 2.2 in May 2010. Both have been core Android features ever since, with auto-update remaining the default in 2026.
Google Font API & Font Directory
Free, open-source web font directory hosted by Google, served via a CSS3 @font-face API. Launched with Droid Sans/Serif and a handful of other open fonts.
Now branded Google Fonts, the service hosts 1,500+ font families and serves trillions of font requests per year. One of the most successful and longest-lived I/O 2010 announcements.
An unambiguous win — became default for huge swaths of the open web.
HTML5 demos / Chrome Web platform push
Series of HTML5 demos (Canvas, WebGL, Web Sockets, File API, drag-and-drop) positioning Chrome as the most-capable HTML5 browser and promising the web could replace native apps.
All demoed HTML5 APIs shipped over 2010-2012 across modern browsers. The broader 'web replaces native' narrative was undermined by the rise of mobile apps, but HTML5 itself became the foundation of the modern web. Progressive Web Apps (2015+) revived the pitch in a different form.
Shipped late 2
Android Market music store (preview)
Vic Gundotra demoed a music tab inside Android Market with cloud-based purchase and playback, positioned as a forthcoming feature.
No music store launched in 2010. The Android Market web store launched in February 2011 (without music). Google Music Beta was unveiled at I/O 2011 — a full year late — and Google Music store launched November 2011. Renamed Google Play Music in 2012, then killed in October 2020 and replaced by YouTube Music.
Demoed in 2010, took 18 months to ship, ultimately killed.
BigQuery (initial preview)
Google previewed BigQuery, a fully-managed interactive SQL service for analyzing massive datasets, built on the internal Dremel technology described in a paper published that month.
Stayed in limited preview through 2011, reached limited availability in November 2011 and general availability in May 2012. BigQuery is now one of Google Cloud's most successful products and a category-defining cloud data warehouse.
Took two years to reach GA but became a flagship GCP service.
Scaled back 5
App Inventor for Android
Visual, block-based programming environment for building Android apps without writing code, aimed at students and beginners. Developed by Google with MIT's Hal Abelson.
Released by invitation July 2010, publicly December 2010. Google retired its server in late 2011 and transferred the project to MIT, which relaunched it as MIT App Inventor in March 2012. Still actively used worldwide in education in 2026.
Google killed it at Google but the project lives on at MIT — counts as scaled-back relative to Google's commitment.
Chrome Web Store
Sundar Pichai announced the Chrome Web Store, a marketplace for installable web apps and Chrome extensions, with launch promised 'later this year' (2010).
Launched December 7, 2010, alongside the Cr-48. Still operates in 2026 for Chrome extensions and themes. Hosted/Packaged web apps were deprecated for non-Chrome OS in 2018 and Chrome Apps fully ended on Windows/Mac/Linux in 2022 (still available on ChromeOS).
Extensions/themes side is alive; the 'installable web apps' pitch never lived up to the keynote framing.
Google App Engine for Business
Enterprise version of App Engine with VMware/SpringSource partnership for cloud-portable Java apps, centralized admin console, 99.9% SLA, hosted SQL, SSL on custom domains, and premium support. Pricing $8/user/month up to $1000/app cap.
Stayed in preview through 2010-2011. At I/O 2011 Google announced features were being merged into mainline App Engine, and App Engine for Business as a separate SKU was quietly retired. Cloud SQL (the 'hosted SQL' piece) was launched separately in October 2011 and remains active.
Never reached GA as a distinct product; pieces survived inside App Engine + Cloud SQL.
GWT 2.1 + Spring Roo (VMware partnership)
Google and VMware/SpringSource announced a joint stack: GWT 2.1 (with RequestFactory, MVP framework, data presentation widgets) plus Spring Roo 1.1 for rapid Java cloud-portable web app development.
GWT 2.1 and Roo 1.1 final releases shipped in October-November 2010 as promised. Both projects faded over the following decade — Google transitioned GWT to a Steering Committee in 2012, and Spring Roo was effectively end-of-lifed in 2019. GWT 2.x is still maintained as an open-source project but no longer actively pushed by Google.
Both shipped, but the heavily-promoted enterprise Java angle never panned out.
WebM Project / VP8 codec
Google open-sourced the VP8 video codec under a BSD-style royalty-free license and launched the WebM open media format (VP8 + Vorbis in Matroska container) with Mozilla, Opera, and Adobe support. Pitched as the open alternative to H.264 for HTML5 video.
VP8/WebM shipped in Chrome, Firefox, and Opera in 2010-2011. Apple/Safari held out until macOS 11.3/iOS 14.5 (2021). VP8 evolved into VP9 (2013) and laid foundation for AV1 (2018), now the dominant royalty-free codec. WebM itself never fully displaced H.264 but became universal in modern browsers.
Shipped fully but never became 'the' web video standard as positioned — VP9/AV1 are the real legacy.
Rebranded 2
Google Apps Marketplace
Featured at I/O 2010 (launched two months earlier in March 2010) — an online store for third-party business apps integrating with Google Apps via SAML/OpenID/OAuth. Initial partners included Intuit, Appirio, and Atlassian.
Renamed G Suite Marketplace, then Google Workspace Marketplace in 2020. Still active in 2026 with thousands of integrations.
Cleanest example of a successful rebrand from the I/O 2010 lineup.
Google Storage for Developers
S3-style RESTful object storage with SSL, ACLs, 100GB+ object sizes, and a gsutil command-line tool. Limited preview with 100GB storage and 300GB monthly bandwidth free per developer.
Reached general availability May 2011 as 'Google Cloud Storage,' which today is one of GCP's flagship services and a multi-billion-dollar revenue line. The gsutil tool announced at I/O 2010 is still in active use.
Renamed but delivers everything originally promised — and dramatically more.
Killed 7
Adobe Flash 10.1 on Android
Full Adobe Flash Player 10.1 support in the Android browser as a flagship Froyo demo, positioned as a key differentiator vs. iPhone ('we believe in choice').
Flash shipped in Froyo and remained available on Android through 2012. Adobe announced in November 2011 it was halting mobile Flash development; updates stopped in August 2012 and the Play Store plug-in was removed. Flash Player as a whole reached end-of-life December 31, 2020.
One of the most-touted I/O 2010 features, killed within ~2 years.
Android Cloud to Device Messaging (C2DM)
Push messaging service for Android letting servers send up to 1024 bytes of data to apps on Android 2.2 devices. Demoed with a 'send to Chrome' bookmark feature.
Shipped in Froyo. Superseded by Google Cloud Messaging (GCM) in June 2012, then by Firebase Cloud Messaging (FCM) in 2016. C2DM was officially deprecated in 2012 and shut down October 2015. The underlying push-messaging concept lives on in FCM.
Rebrand chain: C2DM → GCM → FCM. Capability survived, original product name didn't.
Google Latitude API
Public API for developers to read users' location history and current location from Google Latitude, enabling third-party location apps.
Shipped in May 2010. Latitude itself was killed on August 9, 2013, taking the API with it. Some functionality reabsorbed into Google+ location sharing, which itself died in 2019. Modern equivalent is Google Maps location sharing.
Both API and parent product killed.
Google Prediction API
RESTful API exposing Google's machine-learning algorithms to developers for spam detection, sentiment analysis, recommendations, and purchase prediction. Pitched as 'ML in the cloud for everyone.'
Shipped to limited preview at I/O 2010, reached GA in 2013. Google announced deprecation in April 2017 and shut it down on May 1, 2018, telling users to migrate to Cloud Machine Learning Engine (now Vertex AI).
An early Google attempt at ML-as-a-service that predated the modern AI cloud wave.
Google TV
Google unveiled Google TV with Sony, Logitech, Intel, Dish Network, Adobe and Best Buy as launch partners, promising integrated Sony TVs, a Sony Blu-ray player, and the Logitech Revue companion box. Pitched as bringing the full web and Android apps to the living room, with launch in Fall 2010.
Devices shipped in October 2010 but were a commercial flop — NBC, ABC, Fox, CBS and Hulu all blocked Google TV from accessing their web content for the platform's entire life. Logitech took a $100M+ writedown and announced no Revue successor in late 2011. Google TV was succeeded by Android TV in June 2014, with the Google TV SDK retired the same month.
Name 'Google TV' was later revived in 2020 as a UI layer atop Android TV — a different product.
Google Wave updates (open signups, Robots API v2)
On Wave's first birthday, Google announced open signups (no invites), Robots API v2 with 'Active Robots' that push to waves, the Wave Data API, Google Apps domain support, and open-sourcing the rich text editor.
Updates shipped in May 2010, but adoption never materialized. Just 11 weeks later, on August 4, 2010, Google announced it would stop standalone Wave development. The product became read-only in January 2012 and was deleted in April 2012.
Killed faster than almost any product in I/O history — within 3 months of the I/O headlining update.
YouTube Leanback
TV-optimized web YouTube interface designed for couch viewing with keyboard/remote navigation, demoed during the Google TV keynote.
Launched July 2010 at youtube.com/leanback. The web version was disabled for non-supported devices in October 2019 and officially shut down July 29, 2023. The underlying TV UX migrated into the dedicated YouTube on TV app on Android TV/Roku/etc.
Lived 13 years before being killed.