Let me get the conflict of interest out of the way first: I build LLM Pulse, which competes with Peec AI. So read everything below with that in mind. My goal here is not to talk you out of Peec. It is a good product, and for plenty of teams it is the right call. My goal is to tell you where it stops fitting, and what I would actually look at when it does.

Peec AI has earned its reputation. It is one of the cleaner tools in this category, it moves fast, and it did two things early that a lot of the market copied later.

The first is unlimited seats on every plan. No per-user tax, which matters the second you want to put a dashboard in front of a whole marketing team or a client.

The second is serious multi-market tracking. Regional and multi-language coverage with competitor comparison by country is a real strength, and if you sell across borders it is one of the first things you should be testing.

So why would anyone look elsewhere? Two reasons, mostly.

Where Peec starts to pinch

The first is the model add-ons.

Peec includes 3 models, and the rest are paid add-ons priced per model. That sounds minor until you do the arithmetic. AI visibility is not a single-engine game anymore. Your buyers are asking ChatGPT, then double-checking in Gemini, then landing on a Perplexity answer with citations, then getting an AI Overview at the top of a plain Google search. If you only track three of those, you are guessing about the rest.

So you start adding models. And the number on the invoice climbs past the plan price you signed up for. That is not a scandal, plenty of tools charge for what they deliver, but it does mean the sticker price and the real price drift apart. Budget for the models you will actually add, not the headline number.

The second reason is scope. Peec is focused on visibility tracking and it does that well. But a lot of teams eventually want more in one place: real analytics on the traffic AI sends, reputation and sentiment detail, white-label for clients, an MCP server so they can pull data straight into ChatGPT or Claude. Peec is not trying to be all of that, and that is a fair product choice. It just means that as your needs grow, you may outgrow the box.

Here is how I would think about the alternatives.

Pricing at a glance

As of July 2026. Prices change, so check each vendor before you buy.

Tool Entry price Roughly what you get at entry Models
Peec AI ~$89/mo ~25 prompts, unlimited seats, daily tracking, sentiment 3 included, extras paid per model
LLM Pulse 49 €/mo 50 prompts, 5 competitors, unlimited seats 5 core included, more addable
Otterly.ai $29/mo 15 prompts, unlimited members, screenshots of outputs Core included, some newer engines add-ons on lower tiers
Profound No public price Demo-led, enterprise depth Enterprise coverage
Ahrefs / Semrush In your existing suite AI features bundled into the SEO tool you already pay for Suite-dependent

LLM Pulse: what I built, and why

I will be direct about my own tool, then let you discount it as you see fit.

LLM Pulse starts at 49 €/month with public pricing, no demo required. That plan gives you 50 prompts and 5 competitors. The step up is 99 € (150 prompts, and this is where sentiment, AI traffic analytics and the agent come in), then 299 € (450 prompts, plus Reputation, GEO testing, ChatGPT Shopping, a REST API and a Data Studio connector), then 543 € and 1.086 €, then custom Enterprise above that. There is a 14-day trial.

Two things I built specifically because they annoyed me elsewhere.

Five core models on every plan, including the trial: ChatGPT, Perplexity, Gemini, Google AI Mode and Google AI Overviews. Claude, Copilot, Grok, DeepSeek and Meta AI are addable on top. If the model add-on math is your main gripe with Peec, this is the direct answer to it. You get the full Google surface and the big chat engines without a per-model line item on the core five.

Unlimited seats on every plan, same as Peec. No per-seat fee, ever. On this one we simply agree with them, and so should you: charging per seat in a tool a whole team needs to see is a tax on adoption.

Beyond that, a few things Peec does not set out to do:

Real AI traffic analytics. Connect GA4 or Plausible and see the actual visits, conversions and sales that ChatGPT, Perplexity and Gemini send you. Mentions are a proxy. Revenue is the thing. Being able to tie one to the other is, honestly, the feature I am proudest of.

A hosted MCP server with 45+ tools over OAuth, no API key, included on every plan including the trial. You point Claude or ChatGPT at it and pull your own data into the chat. Still rare in this category.

Full white-label for agencies: your logo, your colours, your domain, zero LLM Pulse branding, a separate project per client, plus the Looker Studio connector and REST API for client reporting, and an affiliate program. If you run an agency and you are reselling this, that matters more than any single metric.

And the smaller things that add up: reputation and sentiment that show you the exact words AI uses to describe you and flag negative or wrong framing, AI bot and crawler tracking per page (GPTBot, ClaudeBot, PerplexityBot and friends), prompt suggestions, a GEO Writer, concrete next steps rather than a wall of numbers.

For the record, LLM Pulse is bootstrapped and profitable, launched July 2025. I am not burning someone else's money to undercut the market. The 49 € is the actual price of running it, not a land-grab.

Where Peec is the better pick: if multi-market competitor comparison by country is the centre of your work and you only care about a handful of engines, Peec's regional tracking is excellent and you may find its workflow suits you better. Try both. The 14-day trial exists so you do not have to take my word for it.

Otterly.ai: the cheapest honest entry

If your objection to Peec is purely price, Otterly.ai is the one to look at.

Lite is $29/month for 15 prompts. Standard is $189 for 100. Premium is $489 for 400. Unlimited team members throughout.

What I like about Otterly is that it shows you screenshots of real AI outputs, so you see what the model actually said rather than a distilled score. It has a Brand Visibility Index, domain ranking, link citations, AI keyword research with prompt intent volume, GEO audits, and coverage across 50+ countries. It also ships an MCP server, a public API and a Claude skill, which for a tool at this price is genuinely good.

The catch: some of the newer engines are add-ons on the lower tiers, so read the plan before you assume everything is included. But if you want to start cheap and honest, Otterly is a fair place to begin.

Profound: the enterprise heavyweight

If you are a large brand and your problem is depth, not price, look at Profound.

This is the most serious data set in the category. Prompt Volumes, Shopping, Agents, Agent Analytics, plus the enterprise checklist: SOC 2, SSO, on-prem, a proper API. If you are a Fortune 500 buyer and you need procurement to sign off, Profound speaks that language.

The trade-offs are the obvious ones. There is no public pricing, it is demo-led, and enterprise deployments have reportedly landed in the low thousands per month (there have been references to $99 and $399 signal tiers, but the real product is the enterprise one). If you are a small team, this is not aimed at you and you will feel that. If you are a big one, its depth is worth the conversation.

Ahrefs and Semrush: already in your subscription

One option people forget: you may already be paying for an AI visibility feature.

Ahrefs has Brand Radar and Semrush has an AI Toolkit, both bundled inside the SEO suites. They are shallower than any of the specialists above. But if you already pay for Ahrefs or Semrush and you just want a rough read on whether you show up in AI answers, starting there costs you nothing extra and no new contract. Outgrow it later if you need to. There is no shame in the free-ish option when the free-ish option is enough.

So which one

Short version.

If Peec's model add-ons are inflating your bill and you want the full Google surface plus the big chat engines without per-model fees, plus real traffic analytics, white-label and an MCP server, LLM Pulse is the one I would try, and yes, I am biased because I built it.

If you just want cheap and honest, Otterly.

If you are an enterprise that needs the deepest data and procurement-grade compliance, Profound.

If you already pay for an SEO suite and want a first read, use what you have.

And if Peec's per-country competitor tracking is the heart of your job, stay on Peec and add the two or three models you actually need. It is a good tool. I would just rather you pay for the models you use than for the ones you thought you might.

Track everywhere your buyers are asking, not just the three engines that came in the box.